Chiefs remain popular favorites for Super Bowl, Lions pose significant liability

Alex Parker

u/alex

Chiefs and Lions Dominate Super Bowl Futures Betting

Why it matters: The Kansas City Chiefs and Detroit Lions are drawing significant attention in the Super Bowl futures betting market, with the Chiefs as the clear favorites and the Lions emerging as a surprising liability for bookmakers.

What's new: The Chiefs, who have reached back-to-back Super Bowls, are once again the popular choice among bettors to win it all. Meanwhile, the Lions, despite their recent struggles, have garnered substantial betting interest, making them a potential risk for sportsbooks.

By the numbers:

  • The Chiefs have attracted 13% of tickets and 17% of handle on ESPN BET, 17% of tickets and 17% of handle on DraftKings, and 11% of tickets and 19% of handle on FanDuel.
  • The Lions have taken 15.9% of the handle and 13.3% of the wagers at BetMGM, positioning them as the largest liability for the bookmaker.

Yes, but: While the Chiefs' popularity is evident, their odds of winning are relatively lower compared to other teams.

  • The Lions' increased betting activity can be attributed to their improved odds compared to previous seasons, which makes them a more attractive option for bettors.

What to watch:

  • The Cincinnati Bengals, Philadelphia Eagles, and Baltimore Ravens are also gaining traction among bettors, suggesting that there may be a shift in perceived contenders for the upcoming season.
  • The reigning NFC champions, the San Francisco 49ers, have seen less action in the marketplace despite their recent success.

The bottom line: The Chiefs' dominance in the futures betting market reflects their status as one of the league's premier teams, while the Lions' unexpected popularity highlights the unpredictability of NFL betting.

  • Bookmakers are closely monitoring the situation, particularly regarding the potential risk associated with the Lions' increased betting interest.
  • As the season approaches, it will be interesting to see if other teams emerge as popular choices among bettors and how the odds fluctuate based on public sentiment.

ESPN BET head of sportsbook Patrick Jay: "It's been largely one-way traffic with the Chiefs in terms of betting interest once again." DraftKings director of sportsbook operations Johnny Avello: "When you've got all these other teams with a much higher number, it takes a smaller amount to put you in a hazard."