Eagles Coach Nick Sirianni supports A.J. Brown's sideline reading during games, emphasizing the importance of mental preparation and dismissing assumptions of disgruntlement.

Why it matters: The incident highlights the diverse methods players employ to maintain focus and find peace during high-pressure moments.

Sirianni defends Brown's reading habit:

• He encourages players to engage in activities that help them mentally prepare for games.
• Some pray, some meditate, and in Brown's case, he reads to put his mind in a place of focus and detail.

Sirianni criticizes assumptions and calls them lazy:

• Assumptions were made that Brown's reading indicated frustration or dissatisfaction.
• Sirianni emphasizes the importance of doing proper research and understanding the individual before jumping to conclusions.

Brown explains his reading ritual:

• Brown brings the book "Inner Excellence" by Jim Murphy to every game.
• He uses it as a tool to refocus and lock in, regardless of the game's outcome.
• Brown notes that controversy arises when people lack knowledge of the truth.

The attention on Brown's reading boosts book sales:

• "Inner Excellence" reaches the top spot on Amazon's trending list due to the increased interest generated by the incident.

What to watch: How other players may adopt unique pre-game rituals for mental preparation.

The bottom line: Sideline reading may seem unconventional, but it serves as a reminder that athletes have their own strategies for finding calm and staying focused amidst the intensity of professional sports.

Eagles Coach Nick Sirianni supports A.J. Brown's sideline reading during games, emphasizing the importance of mental preparation and dismissing assumptions of disgruntlement.

Why it matters: The incident highlights the diverse methods players employ to maintain focus and find peace during high-pressure moments.

Sirianni defends Brown's reading habit:

• He encourages players to engage in activities that help them mentally prepare for games.
• Some pray, some meditate, and in Brown's case, he reads to put his mind in a place of focus and detail.

Sirianni criticizes assumptions and calls them lazy:

• Assumptions were made that Brown's reading indicated frustration or dissatisfaction.
• Sirianni emphasizes the importance of doing proper research and understanding the individual before jumping to conclusions.

Brown explains his reading ritual:

• Brown brings the book "Inner Excellence" by Jim Murphy to every game.
• He uses it as a tool to refocus and lock in, regardless of the game's outcome.
• Brown notes that controversy arises when people lack knowledge of the truth.

The attention on Brown's reading boosts book sales:

• "Inner Excellence" reaches the top spot on Amazon's trending list due to the increased interest generated by the incident.

What to watch: How other players may adopt unique pre-game rituals for mental preparation.

The bottom line: Sideline reading may seem unconventional, but it serves as a reminder that athletes have their own strategies for finding calm and staying focused amidst the intensity of professional sports.