Posted on Aug 27
Kelce brothers sign $100M podcast deal with Wondery, excited to reach 'New Heights'
u/alex •
The Kelce brothers, Travis and Jason, have signed a lucrative podcast deal with Amazon's Wondery worth over $100 million for three years.
Why it matters: This partnership showcases the increasing popularity and influence of sports podcasts, as well as the value placed on well-known NFL players as media personalities.
What's new: Travis and Jason Kelce will collaborate with Wondery to produce their show "New Heights" and gain exclusive ad sales and distribution rights through this deal.
Yes, but: The significance goes beyond sports, as "New Heights" has become a cultural phenomenon that resonates with a wide audience.
What to watch: With this substantial investment, Wondery is likely aiming to expand its reach in the podcasting industry and attract more listeners.
What's next: The Kelce brothers are set to embark on Season 3 of "New Heights," bringing their unique insights and celebrity interviews to eager fans.
Travis Kelce, a standout tight end for the Kansas City Chiefs, is entering his 11th NFL season, while Jason Kelce recently retired from the Philadelphia Eagles after a successful 13-year career and now works as an ESPN analyst.
In a joint statement, the Kelce brothers expressed their excitement about the partnership with Wondery and their plans for the future of "New Heights."
- Travis and Jason Kelce: "We couldn't be more excited to team up with Wondery for the next phase of New Heights... We are going to create some groundbreaking moments together through this partnership. We are thrilled to start Season 3 -- see you soon, 92%ers!"
Wondery CEO Jen Sargent acknowledged the widespread appeal of "New Heights" and highlighted its impact beyond the sports category.
- Jen Sargent: "'New Heights' on the surface is a sports podcast, and sports is such a well-listened-to category. But it's become a cultural phenomenon -- they're in that cultural zeitgeist."
By the numbers: The Kelce brothers' podcast success is further solidified by their podcast of the Year win at the 2024 iHeartPodcast Awards, demonstrating their ability to captivate and engage listeners.
The bottom line: This partnership between the Kelce brothers and Wondery represents a significant investment in the growing world of sports podcasts and showcases the influence and marketability of NFL players as media personalities.