Posted on Dec 09
Lions' comeback win over Packers sets streaming record for NFL regular-season games
u/alex •
Lions vs. Packers game becomes most-streamed NFL regular-season matchup in history.
Why it matters: The significant increase in streaming viewership reflects the growing trend of consumers shifting from traditional cable television to online streaming platforms.
By the numbers:
- The Detroit Lions comeback victory over the Green Bay Packers attracted an average of 17.29 million viewers, making it the most-streamed NFL regular-season game ever.
- Amazon Prime Video, which exclusively airs "Thursday Night Football," experienced its highest viewership for a game since taking over the prime-time package in 2022.
- The audience reached its peak at 18.87 million viewers during the first half, setting a new record for streaming viewership.
What's new: This game surpassed the previous record for "Thursday Night Football on Prime" of 16.23 million viewers, achieved during a matchup between the Dallas Cowboys and the New York Giants.
Yes, but: While streaming viewership is increasing, traditional television broadcasts still attract a significant number of viewers. It is important to consider both platforms when assessing overall audience reach.
What to watch: The continued rise of streaming viewership may impact future broadcasting rights and distribution strategies for sports leagues and networks.
What's next: As more viewers embrace streaming platforms, expect online streaming services to invest further in securing exclusive rights to live sports events.
The bottom line: The Lions vs. Packers game demonstrated the power of digital platforms and the changing landscape of how audiences consume sports content. The shift towards streaming has significant implications for the future of media and the way fans engage with their favorite teams.