Posted on Dec 11
NFL and Nike announce 10-year partnership extension to expand football's global reach
u/alex •
The NFL and Nike have extended their partnership for 10 years to grow the game globally and expand the football fan base.
Why it matters: The collaboration aims to increase participation, develop new talent, and promote football internationally, highlighting the sport's global appeal and potential for growth.
What's new: Nike has been the exclusive provider of uniforms and apparel for all 32 NFL teams for the past 12 years, and this extension solidifies their ongoing relationship.
Yes, but: The partnership goes beyond outfitting players and teams; it focuses on international expansion, player health and safety, and supporting youth development programs.
What to watch: The NFL's commitment to international growth includes promoting flag football and advocating for its inclusion in the 2028 Olympics, emphasizing the league's dedication to expanding the game's reach.
What's next: The NFL plans to increase the number of international games from five to eight next year, providing more opportunities to showcase the sport and engage with fans worldwide.
By the numbers: The 10-year extension demonstrates a long-term commitment from both the NFL and Nike to collaborate on various initiatives and projects.
The bottom line: The partnership between the NFL and Nike combines the league's influence and global appeal with Nike's expertise in product design and innovation, creating a powerful force to drive the growth of football around the world.
Our thought bubble: This collaboration not only benefits the NFL and Nike but also has the potential to inspire a new generation of football enthusiasts and athletes across the globe.