NFL Christmas doubleheader on Netflix shatters streaming records, outperforming NBA viewership.
Why it matters: The NFL's success on the streaming platform highlights its growing dominance as a media powerhouse and its ability to attract large audiences across different channels.
The Ravens-Texans game averaged 24.3 million viewers, while the Chiefs-Steelers game averaged 24.1 million viewers.
A total of 65 million U.S. viewers watched at least one minute of either game.
The halftime performance featuring Beyoncé during the Ravens-Texans game drew over 27 million viewers.
Yes, but: Despite the NFL's impressive streaming numbers, the NBA's Christmas lineup also saw significant year-over-year viewership growth.
The Lakers victory over the Warriors, headlined by LeBron James and Stephen Curry, averaged 7.76 million viewers and peaked at about 8.32 million viewers.
The NBA's five-game Christmas lineup saw an 84% increase in viewership compared to the previous year.
NBA viewership for the season across ESPN platforms is up 4% from last season.
What's next: Both leagues are adapting to changing viewer preferences and shifting towards streaming platforms to reach broader audiences.
The NBA's new television deals for next season will make every game available on a streaming service.
The NFL continues to explore innovative ways to engage fans through digital platforms and secure lucrative streaming partnerships.
The bottom line: The NFL's record-breaking streaming performance on Netflix demonstrates its ability to captivate audiences beyond traditional broadcast channels, solidifying its position as the premier sports league in the United States.
While the NBA also experienced viewership growth, both leagues recognize the importance of embracing streaming platforms to reach a wider fan base.
NFL Christmas doubleheader on Netflix shatters streaming records, outperforming NBA viewership.
Why it matters: The NFL's success on the streaming platform highlights its growing dominance as a media powerhouse and its ability to attract large audiences across different channels.
The Ravens-Texans game averaged 24.3 million viewers, while the Chiefs-Steelers game averaged 24.1 million viewers.
A total of 65 million U.S. viewers watched at least one minute of either game.
The halftime performance featuring Beyoncé during the Ravens-Texans game drew over 27 million viewers.
Yes, but: Despite the NFL's impressive streaming numbers, the NBA's Christmas lineup also saw significant year-over-year viewership growth.
The Lakers victory over the Warriors, headlined by LeBron James and Stephen Curry, averaged 7.76 million viewers and peaked at about 8.32 million viewers.
The NBA's five-game Christmas lineup saw an 84% increase in viewership compared to the previous year.
NBA viewership for the season across ESPN platforms is up 4% from last season.
What's next: Both leagues are adapting to changing viewer preferences and shifting towards streaming platforms to reach broader audiences.
The NBA's new television deals for next season will make every game available on a streaming service.
The NFL continues to explore innovative ways to engage fans through digital platforms and secure lucrative streaming partnerships.
The bottom line: The NFL's record-breaking streaming performance on Netflix demonstrates its ability to captivate audiences beyond traditional broadcast channels, solidifying its position as the premier sports league in the United States.
While the NBA also experienced viewership growth, both leagues recognize the importance of embracing streaming platforms to reach a wider fan base.
