Max Muhleman, the influential sports marketer behind the concept of permanent seat licenses (PSLs) and instrumental in securing expansion teams for the Carolina Panthers and Charlotte Hornets, has passed away at the age of 88.

Why it matters: Muhleman's contributions to the sports industry revolutionized fan engagement and helped shape the landscape of professional sports in the Carolinas.

By the numbers: Muhleman's innovative PSL concept allowed the Panthers to sell over 55,000 licenses, raising millions of dollars to build Bank of America Stadium.

What to watch: The impact of Muhleman's work on the long-term success and financial stability of both the Panthers and the Hornets.

Yes, but: While Muhleman is best known for his involvement in securing expansion teams, he also played a vital role in advising Rick Hendrick during the early stages of Hendrick Motorsports.

Our thought bubble: Muhleman's ability to cultivate personal relationships with clients and stakeholders was a key factor in his success and lasting impact on the sports marketing industry.

What's next: Muhleman's legacy will continue to be felt in the ongoing development of creative marketing strategies and fan experiences in professional sports.

The bottom line: Max Muhleman's contributions to the world of sports marketing have left an indelible mark, shaping the way fans interact with their favorite teams and franchises. His innovative thinking and dedication to building strong relationships will be remembered for years to come.

Max Muhleman, the influential sports marketer behind the concept of permanent seat licenses (PSLs) and instrumental in securing expansion teams for the Carolina Panthers and Charlotte Hornets, has passed away at the age of 88.

Why it matters: Muhleman's contributions to the sports industry revolutionized fan engagement and helped shape the landscape of professional sports in the Carolinas.

By the numbers: Muhleman's innovative PSL concept allowed the Panthers to sell over 55,000 licenses, raising millions of dollars to build Bank of America Stadium.

What to watch: The impact of Muhleman's work on the long-term success and financial stability of both the Panthers and the Hornets.

Yes, but: While Muhleman is best known for his involvement in securing expansion teams, he also played a vital role in advising Rick Hendrick during the early stages of Hendrick Motorsports.

Our thought bubble: Muhleman's ability to cultivate personal relationships with clients and stakeholders was a key factor in his success and lasting impact on the sports marketing industry.

What's next: Muhleman's legacy will continue to be felt in the ongoing development of creative marketing strategies and fan experiences in professional sports.

The bottom line: Max Muhleman's contributions to the world of sports marketing have left an indelible mark, shaping the way fans interact with their favorite teams and franchises. His innovative thinking and dedication to building strong relationships will be remembered for years to come.