Jaguars, Commanders set for London games in 2026 as NFL expands international schedule
The Jacksonville Jaguars and Washington Commanders are set to play a combined three home games in London as part of the NFL's expanding international footprint in 2026.
Why it matters: This announcement marks a significant moment in the NFL's ongoing commitment to globalize American football, particularly in the UK, where the league has cultivated a passionate fan base.
- The Jaguars have played in London regularly since 2013, and their status as a "home" team there is solidified with plans for two home games in 2026.
- The addition of the Commanders highlights the NFL's strategy to increase its presence in international markets.
What’s new: For the first time, the Jaguars will host two games in London, continuing their long-standing tradition of playing overseas.
- They will play one game at Wembley Stadium and another at Tottenham Hotspur Stadium, bringing their total London appearances to 17 by 2026.
- Meanwhile, the Commanders will participate in their third international game, joining the Jaguars in showcasing the sport to UK audiences.
By the numbers: The Jaguars have an overall record of 7-7 in London, including a 2-1 mark at Tottenham Hotspur Stadium.
- They have established a unique relationship with London, supported by an agreement since 2023 to host an annual game at Wembley.
- In 2026, the NFL will feature nine international games across seven countries, underscoring the league's growing ambition to reach global fans.
Yes, but: While the Jaguars are clearly establishing a strong foothold in London, questions remain about how effective this strategy will be in maintaining long-term interest among UK fans.
- The NFL must keep innovating and engaging with local communities to ensure sustained growth beyond the excitement of the games themselves.
- As the Jaguars undergo a $1.4 billion renovation of EverBank Stadium, limiting their home capacity, international games could play a pivotal role in generating revenue and fan engagement.
What to watch: Fans should pay attention to how the Jaguars and Commanders leverage their London games to enhance their brand and engage with local audiences.
- Both teams are likely to employ marketing strategies tailored to the UK market, possibly incorporating local culture and legends into their promotional efforts.
- The success or failure of these games may influence future decisions regarding which franchises are selected for international play.
The bottom line: The Jaguars dual London games and the Commanders' participation represent a critical step in the NFL's pursuit of a more global audience.
- As Liam Coen, head coach of the Jaguars, remarked, "London is undoubtedly our home away from home," reinforcing the franchise's investment in building a loyal fan base overseas.
- With continued support from the league and the enthusiasm of British fans, the NFL's international ambitions appear poised for further growth.
