Posted on Oct 30

Lions' Morton admits to failing to utilize WR Williams, plans for more creative playcalling

Posted Oct 30, 2025

Jameson Williams limited involvement in the Lions' offense has raised concerns, prompting offensive coordinator John Morton to reassess playcalling strategies.

Why it matters: The Detroit Lions are at a critical juncture in their season, and how they utilize Williams could significantly impact their offensive effectiveness.

With only 17 receptions for 289 yards and two touchdowns this season, Williams' role has not matched his potential as a top draft pick.
His underutilization may hinder the team's ability to stretch the field, especially with Amon-Ra St. Brown also drawing significant defensive attention.

What’s new: Following an unremarkable game against the Buccaneers where Williams was targeted just twice, Morton acknowledged the need for better integration of the young receiver into the offense.

"I looked at everything," Morton stated, emphasizing a commitment to improving Williams' usage.
The fact that Williams surpassed 1,000 receiving yards in 2024 indicates untapped potential that the Lions must leverage moving forward.

Yes, but: While Williams remains patient and professional about his limited touches, there is only so much time before player frustration could surface.

"It is what it is; we win," Williams remarked, demonstrating his team-first attitude despite personal disappointment.
However, even the most professional players can become restless without adequate opportunities to showcase their talents.

What to watch: As the Lions continue their season, fans should keep an eye on any shifts in offensive strategy that may lead to increased targets for Williams.

Morton hinted at becoming more creative with playcalling, which could involve utilizing Williams in various roles beyond traditional routes to maximize his skill set.
Goff's enthusiasm for getting Williams the ball suggests that the quarterback is equally invested in finding ways to feature him prominently in the offense.

The bottom line: For the Lions to maintain momentum and achieve their goals, they must find a way to effectively incorporate Jameson Williams into their game plans.

With teams often focusing on established receivers like St. Brown, exploiting this dynamic could offer the Lions a potent offensive weapon.
Ultimately, how well Morton and Goff address this situation may define not only Williams' season but also the overall success of the Lions in their quest for a playoff berth.

Lions' Morton admits to failing to utilize WR Williams, plans for more creative playcalling

Alex Parker

Posted Oct 30, 2025

Jameson Williams limited involvement in the Lions' offense has raised concerns, prompting offensive coordinator John Morton to reassess playcalling strategies.

Why it matters: The Detroit Lions are at a critical juncture in their season, and how they utilize Williams could significantly impact their offensive effectiveness.

With only 17 receptions for 289 yards and two touchdowns this season, Williams' role has not matched his potential as a top draft pick.

His underutilization may hinder the team's ability to stretch the field, especially with Amon-Ra St. Brown also drawing significant defensive attention.

"I looked at everything," Morton stated, emphasizing a commitment to improving Williams' usage.

The fact that Williams surpassed 1,000 receiving yards in 2024 indicates untapped potential that the Lions must leverage moving forward.

Yes, but: While Williams remains patient and professional about his limited touches, there is only so much time before player frustration could surface.

"It is what it is; we win," Williams remarked, demonstrating his team-first attitude despite personal disappointment.

However, even the most professional players can become restless without adequate opportunities to showcase their talents.

What to watch: As the Lions continue their season, fans should keep an eye on any shifts in offensive strategy that may lead to increased targets for Williams.

Morton hinted at becoming more creative with playcalling, which could involve utilizing Williams in various roles beyond traditional routes to maximize his skill set.

Goff's enthusiasm for getting Williams the ball suggests that the quarterback is equally invested in finding ways to feature him prominently in the offense.

The bottom line: For the Lions to maintain momentum and achieve their goals, they must find a way to effectively incorporate Jameson Williams into their game plans.

With teams often focusing on established receivers like St. Brown, exploiting this dynamic could offer the Lions a potent offensive weapon.

Ultimately, how well Morton and Goff address this situation may define not only Williams' season but also the overall success of the Lions in their quest for a playoff berth.