NFL viewership rises 10%, with Thanksgiving game setting record at 57.23 million
The NFL has recorded a remarkable increase in viewership this season, averaging 18.7 million viewers per game, marking notable growth across all weekly broadcasts.
Why it matters: The surge in numbers not only reflects the league's enduring popularity but also suggests that strategic matchups and compelling storylines are keeping fans engaged.
- Averaging 18.7 million viewers represents a 10% increase from last season's 17.5 million, indicating robust interest.
- The NFL's ability to attract large audiences is critical for its broadcasting partners and advertisers, reinforcing the league's status as America's most-watched sport.
What’s new: High-profile games have significantly contributed to these ratings, with several marquee matchups drawing exceptional viewership.
- The Thanksgiving Day face-off between the Chiefs and Cowboys shattered records, averaging 57.23 million viewers, making it the most-watched regular-season game in history.
- Other key matchups, such as the Bills vs. Chiefs, attracted 30.84 million viewers, underscoring the appeal of high-stakes games.
By the numbers: A closer look at the statistics reveals growth across all platforms.
- Thursday Night Football on Prime Video saw a 16% increase, averaging 15.33 million viewers.
- CBS experienced an 11% increase as well, boasting 21.25 million viewers, its best regular-season average to date.
- Even traditional broadcasts like Sunday Night Football averaged 23.5 million, reflecting a 9% increase from last season.
What to watch: The increasing integration of technology in viewership metrics is helping to paint a fuller picture of the NFL's audience.
- Nielsen's new methodology now includes out-of-home viewers and data from smart TVs, offering a more comprehensive understanding of viewer engagement.
- This shift may lead to further innovations in how networks market their broadcasts and engage with fans.
The big picture: The NFL's rise in viewership coincides with significant performances from star players and strategic plays that excite fans.
- Teams like the Dallas Cowboys, Kansas City Chiefs, and San Francisco 49ers consistently appear in high-profile games, which enhances their visibility and fanfare.
- The return of stars like Joe Burrow has also drawn considerable attention, demonstrating the impact that individual athletes can have on overall viewership.
The bottom line: As the NFL continues to captivate audiences, the league's ability to sustain and grow this interest will be pivotal for its future success.
- These ratings not only validate the decisions made by teams and networks but also promise lucrative opportunities for sponsorships and expansions into new media formats.
- With the playoffs approaching, the NFL is well-positioned to capitalize on its momentum, potentially setting new viewership records as the postseason unfolds.
