Rams appoint Kingsbury as assistant HC, promote Scheelhaase to offensive coordinator

The Los Angeles Rams have revamped their coaching staff, with significant changes aimed at enhancing team performance as they enter the 2023 NFL season.

Why it matters: The Rams are strategizing a fresh approach to return to playoff contention after a disappointing previous season.

• With head coach Sean McVay in his 10th year, these adjustments reflect a commitment to evolve and adapt within an increasingly competitive NFC West.
• Kliff Kingsbury’s addition as assistant head coach brings experience that could provide invaluable insights into offensive strategies.

What’s new: The Rams have made several key promotions and hires, reshaping their coaching landscape significantly.

• Nate Scheelhaase has stepped up as offensive coordinator, drawing interest from other teams for head coaching roles, indicating confidence in his potential.
• Former wide receiver Robert Woods transitions into coaching, taking on the role of assistant wide receivers coach after a successful 13-year playing career.

By the numbers: The coaching staff now includes various new roles and promotions that may enhance team dynamics.

• Eric Yarber has been elevated to senior offensive assistant, while Rob Calabrese takes charge as receivers coach.
• Brian Allen, who enjoyed a Super Bowl victory with the Rams, will serve as assistant offensive line coach, potentially bringing a championship mentality to the offensive line.

What to watch: The impact of these changes on the Rams' offensive scheme is a crucial development to monitor.

• As the team shifts from Mike LaFleur's previous approach to a new strategy under Scheelhaase, their ability to integrate concepts effectively will be pivotal.
• Bubba Ventrone's appointment as special teams coordinator comes after the Rams’ struggles in that area last season, making improvement in special teams a priority.

Yes, but: While the coaching changes signify a proactive strategy, questions about implementation remain.

• The effectiveness of this revamped staff will ultimately depend on their ability to gel quickly and deliver results on the field.
• Transitioning from player to coach can present challenges, particularly for Woods and others adapting to non-playing roles.

The bottom line: The Rams’ comprehensive overhaul of their coaching staff signals their intent to rebound from a lackluster season.

• If these changes resonate positively, the Rams could position themselves as formidable contenders in a rapidly evolving league landscape.
• Fans and analysts alike will be watching closely to see how these moves translate into on-field success as the upcoming season unfolds.